Lidl in trouble with watchdog after running out of prosecco and not telling customers
Supermarket purchased hundreds of thousands of bottles of the Italian sparkling wine but it was not enough to satisfy huge demand
Lidl has landed itself in trouble with the advertising watchdog after the supermarket chain could not satisfy UK shoppers’ unquenchable thirst for discounted prosecco.
The Advertising Standards Authority (ASA) ruled that Lidl breached rules during its August bank holiday promotion because it did not make adequate efforts to inform customers that boxes of the Italian sparkling wine had run out in many locations.
Seven people complained to the ASA over the promotion which offered six bottles of prosecco for £20, down from the usual £31.50.
Read more Aldi and Lidl continue to take chunks out of big four's market share Some said that they thought Lidl had not properly estimated the demand for the deal and that it was therefore misleading.
The ASA rejected that argument because Lidl had stocked up with hundreds of thousands of extra bottles of fizz ..