A View from the Top: Joanna Dai, the ex-banker determined to make professional womenswear comfortable
As a banker, she could cope with the gruelling hours and tedious tasks. The waistband of her trousers after 20 hours of travelling though? That was another issue
It’s often said that if you want to launch a successful business, there’s nothing more important than knowing your audience.
Joanna Dai arguably couldn’t have known her audience any better when she launched a high-end fashion brand for professional women back in October 2016. That’s because she was her audience.
The California native’s resume makes for impressive reading. A graduate of New York’s Ivy League Cornell University, she joined now-defunct investment bank Bear Stearns as a summer analyst just before the financial crisis. That led to a full-time job at Wall Street giant JP Morgan in the summer of 2008 and her CV over the following years is peppered with imposing-looking jargon.
Credit default valuations were the focus of her first role at the banking powerhouse, before she moved into interest rate risk management…