Entertainment One warns that the collapse of Toys R Us will have “some impact” on brands like Peppa Pig as kids scramble for toys
Peppa Pig is beefing up the revenues of TV and film company Entertainment One as its popularity expands in global markets.
In its latest trading update, Entertainment One said it expects revenue from its family division, which includes its most popular children’s animations, to rise by 50 per cent in the year ending 31 March.
Strong growth in the firm's family division offset a lower than expected performance in its film unit.
Read more Spotify sees big Wall Street debut amid tech sector turmoil Helped by “significant interest in China”, Peppa Pig is expected to grow full year revenues by 18 per cent.
The cartoon character has already generated more than 45 billion views on Chinese video platforms and made its debut in Japan last October.
Entertainment One warned that the collapse of retailer Toys R Us will have “some impact” on brands like P..