Aldi and Lidl reach record market share as shoppers continue to look for low prices
More than 63% of households visited at least one of the German discount chains over the past 12 weeks
Discount chains Aldi and Lidl boosted their market share to new record highs of 7.3 per cent and 5.3 per cent respectively in the last quarter, new figures show.
Sainsbury's and Asda both lost ground to the German challengers as competition in the grocery sector remains fierce.
Sales rose 2.5 per cent across the sector in the last quarter despite the travel chaos caused by the Beast from the East keeping some shoppers at home.
Read more Lidl vows to crack down on plastic waste by eliminating 5p bags An earlier Easter this year compared to 2017 motivated consumers into starting their Easter weekend shopping in March, largely counteracting the hit to demand caused by severe weather in February and March, the latest figures from Kantar Worldpanel suggest.
Sales of Easter eggs were particularly buoyant, with a 69 per cent rise in the 12 weeks to March compared to the same peri..