The Last Great Clothing Store
Open since 1938, Boyds fights back against e-commerce and the rise of the Supreme hoodie, with extra-personal service and fancy new designer labels.
PHILADELPHIA — In the 1950s, ’60s and ’70s here, as in many big cities, there were dozens of independent men’s clothing stores selling tailored suits, sport coats, dress shirts and “furnishings” (socks, ties, pocket squares) to dapper professionals. Among these were the Arrow Store, Morevilles, Diamonds, Irving’s and Jacob Reed’s Sons. Today, professionals no longer need be dapper, and only one store from that period remains in business: Boyds. Like the Liberty Bell and the stone Rocky Steps, Boyds is a local landmark, and one equally impervious to the shifting seasons.
For 80 years, the family-owned business has outfitted lawyers, bankers, doctors, politicians and famous athletes, with all-American brands like Hickey-Freeman, groovy European labels like Pierre Cardin and Tiger of Sweden and lately high-end ..